Creativity is at the heart of great event planning. It’s what turns an ordinary event into an unforgettable experience, something people talk about long after the lights go out.

The right strategy transforms an event from “just another night out” into a story worth sharing. And no one understands that better than Omaha’s creative community. Whether it’s pop-up markets, concerts, workshops, or brand launches, this city thrives on local collaboration.

When most people hear “creative studio,” they often picture photographers, videographers, and influencers. But our studio in downtown Omaha was designed for so much more than that.

If you’re trying to get more consistent with content but feel stuck every time you sit down to post, there’s a good chance you’re missing one of two things: a content calendar or a content library.

Both are important but if you’re just starting out or trying to reset your approach, the question we hear all the time is: Which one should I focus on first?

If you run a small business, you’ve probably been told a dozen times that you need to be online. And you do but that doesn’t mean you have to be everywhere, post every day, or spend $5k on a website.

We work with small businesses all the time, and we tell people to focus on the basics, do them well, and then build from there. It really doesn’t have to be complicated (or expensive).

Great marketing starts long before you hit “publish.” It starts with research. When you take time to understand your audience and competitors, you set your brand up for stronger results, smarter decisions, and more meaningful connections.

Market research helps you get clear on who you're talking to and what space you're working in. With the right tools and a simple process, you can quickly uncover what matters to your audience and how to position your brand effectively.

If you're a small business owner in Nebraska, you’ve probably noticed a shift, more people are discovering brands through Instagram than Google, and short-form video is often the first impression your business makes. Content creation is how new businesses grow.

We’ve seen local businesses getting strategic with their content and it’s working and converting. They’re reaching more people, booking more clients, and building loyal communities. Here's exactly how they’re doing it (and how you can, too).

The calendar says June, which means we’re halfway through the year, and that makes now the perfect time to hit pause and review your marketing strategy. What’s working? What’s not? Where are you spending time and money, what’s falling short, and where do you need to pivot?

Have you ever watched a commercial that made you tear up? Or read a brand’s story that made you feel like they truly understood you? That’s the power of storytelling in marketing. The goal is to create an emotional connection that makes people care rather than just selling your products and services.

Trends come and go, but great brands stand the test of time. Think of Apple, Nike, Spotify or Meta, these brands have grown, but their core identity has remained strong. The secret? Timeless branding.

Running a small business goes beyond providing great products or services; it's about the relationships you are building. The right connections can open doors to new clients, partnerships, and opportunities you wouldn’t find otherwise. However, networking is more than handing out business cards or adding people on LinkedIn. It’s about building real, meaningful connections that help your business grow.

Here’s how to network effectively as a small business owner without feeling like you’re forcing it.

If you’re a musician, artist, or working in any creative field, you know that talent alone isn’t enough. Success takes more than skill; it requires the right mindset. The creative journey is often unpredictable, and the way you think and handle challenges is really important in overcoming them. If you’re passionate about problem-solving, driving innovation, and creating value, developing an entrepreneurial mindset is what you need. This mindset helps you navigate obstacles, spot opportunities, and stay ahead. Here’s why adopting it is essential for your success and how you can start building it today.